Stories are the Magic Behind Every Artifact and Campaign.

Groundbreaking ideas are the spark of innovation, but stories are the fuel that propels them into reality. Storytelling is an art and a science - and when organizations learn to leverage storytelling throughout the innovation cycle, they see real impacts on speed to market and ROI.  

Here’s the rub: while many organizations know instinctively that storytelling is essential for commercializing new products, they also report real limitations in their ability to do this work effectively and efficiently, especially when it comes to translating complex technical concepts into compelling narratives. Innovators report two primary barriers: a lack of resources and a need to upskill their writing and composition chops. 

This feedback sparked the idea for one of Narratize’s most fun and functional features: StoryInfuser. 

StoryInfuser: Your AI-Powered Story Curator

StoryInfuser is an AI-powered story curator that makes writing, sharing, and leveraging narratives a critical component of every innovation workflow. Now, every team can craft story-driven artifacts and deliverables quickly and well – so that technical design and marketing campaigns stay grounded in customer experience and real life scenarios. Read on to learn:

• How StoryInfuser works
• Our favorite use cases for StoryInfuser
• Best practices for writing with StoryInfuser 

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How StoryInfuser Works™ 

So, how does StoryInfuser work its magic? Let's dive in. 

The StoryInfuser is a choose your own adventure feature that presents a menu of story types - testimonials, patient stories, tech insights, or challenge narratives – and lets you tailor the pre-set questions or craft your own questions to get exactly the stories you need from either internal or external contributors. 

Once you’ve tailored your prompt, send out your story requests via email or shareable link. Contributors share their experiences through an intuitive interface while you watch stories roll in; meanwhile, Narratize's AI polishes these raw gems into gleaming narratives.

You can then access finalized stories in your content library, ready to deploy at a moment's notice.

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How Innovative Teams Leverage the StoryInfuser™

For Innovation, Product, and R&D Teams:

• Knowledge Keeper: Preserve those eureka moments and hard-won insights that might otherwise slip through the cracks.
• Collaboration Catalyst: Break down walls between teams, fostering a culture of shared understanding and cross-pollination.
• Decision Accelerator: Arm yourself with compelling narratives that make decision-makers sit up and take notice.
• Product Whisperer: Gather user stories that provide crucial insights for refining your innovations.
• Funding Magnet: Craft narratives that make your research impact impossible to ignore, boosting your chances of securing that crucial funding.

For Product Marketing Teams:

• Authenticity Alchemist: Transform raw user experiences and tech insights into marketing gold.
• Techno-Translator Supreme: Bridge the gap between geek-speak and customer-friendly language with ease.
• Case Study Virtuoso: Weave customer success stories into compelling narratives that showcase your product's impact.
• Thought Leadership Luminary: Curate and refine internal expert insights to position your brand as an industry trailblazer.
• Campaign Mastermind: Access a treasure trove of relevant stories to fuel powerful, resonant marketing campaigns.

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‍Best Practices for Writing with StoryInfuser™

To truly harness the power of StoryInfuser, keep these best practices in mind:

1. Know your story objectives before you begin.

Spend time pinning down what, exactly, you are looking for contributors to provide. Are you hope to persuade a potential buyer with strong social proof? You’ll need a testimonial. Do you need to substantiate a claim with expertise? Collect technical insights from a SME. Hoping to better understand your users’ challenges, or crowdsource innovative solutions? There are templates to help you ask the right questions to get the insight you need. 

2. Cast a wide net to capture a rich tapestry of perspectives.

The best products – and the strongest message-market fit – are forged in response to the needs of diverse audiences. Depending on the stage of your product, consider sending story requests to folks beyond your ICPs or ideal users. Doing so can help you identify new market opportunities or validate your existing product and offering. 

3. Make story gathering a regular habit to build a robust narrative library.

Products and markets change over time - and people do too. Use StoryInfuser™ as a consistent part of product governance to help ensure that your roadmap continues to meet the needs of the customers you serve. 

4. Encourage cross-functional use of your story treasury to maximize impact.

This is our favorite use case for StoryInfuser™: encouraging idea sharing and collaboration across the organization. Innovators are everywhere you invite them to be, regardless of function. Here’s a fun fact: when employees narrate their ideas - that is, when they see them in narrative format – they are more likely to see their idea as innovative, and themselves as innovators. That leads to more and better ideas undergoing commercialization at your company. 

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Ensure that your teams’ boldest innovations don't just reach the market - they change the market for the better. Try free today!

If you’re seeking enterprise pricing for teams for 30 or more, book a demo with our sales team and learn how the StoryInfuser, along with our suite of AI-powered co-authoring tools, can transform how your enterprise writes and innovates at work.

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