Narratize FAQs

Transform your product development process with confidence.

Find detailed answers about implementation, pricing, features, and proven results that help teams bring superior products to market 46% faster.

Narratize AI for Good - Responsible AI for Innovators

Narratize Overview

What is Narratize and how does it address product development challenges?

Narratize is a product innovation platform designed to accelerate time-to-market, streamlineStageGate and agile development processes, and deliver impactful results by empowering teams and organizations to innovate faster and align seamlessly.

Narratize is an AI platform designed to guide products from ideation through market launch. It is built on the foundation of structured knowledge management.

The platform's primary goal is to accelerate product innovation, helping organizations bring superior products and discoveries to market faster, smarter, and with greater impact. It aims to address the challenges faced by product innovation teams, such as being bogged down in documentation instead of innovation, scattered knowledge, knowledge loss during handoffs, and stalled ideas.

What's the platform's underlying technology and technical architecture?

Narratize functions as an intelligent orchestration system, acting like a central nervous system for product innovation. It intelligently coordinates AI capabilities throughout the product development lifecycle. 

The platform architecture includes several layers:

Innovation Orchestration Layer (Cerebrum): This is an intelligent reasoning engine that coordinates activities, enables complex decision-making, and problem-solving throughout the lifecycle. It helps teams understand innovation context, retrieve precise knowledge, plan actions, drive documentation automation, and automate workflows.

Agentic AI Layer: This layer provides purpose-built intelligence for product innovation with role-based capabilities. These features work together, sharing insights and building on each other's outputs to create a seamless development experience4. These capabilities are also referred to as Agentic AI Innovation Workflows.

Integration Layer: Provides seamless connections to existing product development ecosystems, including PLM/PDM systems, R&D management software, regulatory compliance tools, market research databases, documentation systems (like Notion, Confluence), and CAD/engineering software. A no-code Integration Builder is also available.

Interface Layer: An intuitive control center for product teams to build knowledge and activate capabilities.

What are Product Knowledge Hubs™ and how do they function?

A core component of Narratize is the Product Knowledge Hubs™. These serve as a single source of truth for everyone involved in product innovation. They centralize knowledge for specific products or projects and evolve with team contributions, preserving institutional knowledge.

Users can add insights, query, search, chat, generate, edit, review, and approve information within these hubs. Narratize also includes Product Knowledge Hub Groups for portfolio management and Individual Knowledge Hubs as personal workspaces for users to brainstorm and refine ideas before integrating them into team hubs.

What AI capabilities are built specifically for product development?

The platform offers a variety of Agentic AI Innovation Workflows and capabilities to support product development:
Knowledge Capture: Interviews experts to document critical knowledge
Documentation Automation: Generates documentation from verified sources
Cross-Functional Collaboration: Streamlines handoffs between teams
Market Intelligence: Analyzes market data, feedback, and competition to inform strategy
StageGate Decision Support: Evaluates product readiness based on predefined criteria
Innovation Storytelling: Transforms technical details into compelling narratives
Compliance Verification: Ensures regulatory requirements are met and documented
Knowledge Gap Identification: Identifies missing information and prompts for input
Innovation Acceleration: Identifies patterns from successful projects
Red Team Analysis: Challenges assumptions and surfaces learnings from past projects
Portfolio Assessment: Evaluates the health and alignment of the product portfolio
Market Readiness and Launch Support: Coordinates preparation for launch
Institutional Memory: Connects current projects to past learnings

What does the user experience and interface provide?

The intuitive user interface transforms manual processes into seamless and streamlined workflows augmented by human-led artificial intelligence. Narratize offers:
Intelligent Document Ingestion: Uploads documents with AI parsing, metadata, and tagging
Smart Metadata Generation: Transforms raw documents into searchable knowledge
Guided Content Creation: Helps develop consistent documents using AI
Context-Aware Intelligence: Leverages smart prompts (The AI that Prompts You™)

How does Narratize support innovation?

Narratize empowers innovation by:
• Providing tools to eliminate inefficiencies and misalignment.
• Creating centralized knowledge hubs to preserve expertise.
• Streamlining workflows for faster, smarter outcomes.

Target Audience

What types of organizations and teams is Narratize designed to serve?

Narratize has helped hundreds of teams and organizations bring products to market faster and smarter.

Narratize is tailored for individual contributors, product teams, and enterprise leaders managing product portfolios. It adapts to different needs with its three-tiered approach: Individuals, Product Teams, and Enterprise Product Portfolio Management (PPM).

What measurable business impact can we expect from implementation?

Key benefits and measurable impacts of Narratize are:
Accelerating Time-to-Market: By streamlining processes, eliminating bottlenecks, and shortening development cycles. Proven results include a 46% faster speed to market
Achieving Unmatched Market Impact: Ensuring product launches resonate deeply with customers and deliver maximum value
Building Knowledge Hubs that Grow with You: Creating living repositories that preserve institutional knowledge

What operational improvements will we realize beyond time-to-market acceleration?

Other benefits include:
Reducing documentation burden
Surfacing critical product insights
Proactively addressing knowledge gaps
Streamlining workflows
Fostering team alignment
Improving quality of ideas, deliverables, and documentation
Connecting current projects to past learnings
Enabling seamless scaling of teams and projects

Features and Functionality

What are the core platform capabilities and features?

Key features include:
Personal Knowledge Hubs: Centralized repositories for storing and refining insights
Dynamic Workflows: Tools to streamline the creation of reports, PRDs, pitches, and more
Alignment Checker: Ensures consistency with team and organizational goals
Product Knowledge Hubs: Collaborative spaces for team-based innovation
Integration Builder: No-code tools to connect with internal systems and apps
Innovation Command Portal: Dashboards to oversee portfolio strengths, risks, and alignment

How does the platform ensure cross-functional alignment and collaboration?

Narratize provides centralized platforms like Product Knowledge Hubs and Alignment Checkers to align team objectives, strategies, and outputs, ensuring cohesive collaboration.

Use Cases and Benefits

What competitive advantages does Narratize offer over alternative solutions?

Narratize offers:
• Dynamic workflows and AI agents for accelerated innovation
• Pay-as-you-grow pricing, minimizing risk
• Centralized knowledge hubs that scale with organizational growth
• Proven success in reducing time-to-market and increasing product quality

Which functional roles derive the most value from the platform?

Narratize is purpose-built for any team touching innovation and new product development:
Product Managers: Streamline the creation of clear, actionable documents like product requirements documents, product strategies, and documentation
R&D Professionals: Share and conduct scientific research for product discovery and development, including generating analyses, research reports, R&D presentations and more
Innovation Leads: Gain visibility into product development initiatives and gather innovation ideas from across your enterprise
Executive Leaders: Oversee product portfolios, capture knowledge and superior documentation from product development teams, and align resources
Engineering Teams: Operate with clarity on requirements, writing superior technical briefs, technical documentation, and more
Marketing Teams: Ideate product concepts to meet customer needs, collaborate with R&D and product teams to bring innovations to market faster.

Is the platform suitable for smaller organizations or teams?

Yes, small teams can begin with the Product-tier rollout, accelerating documentation and collaboration workflows for specific projects while laying the foundation for scaling up.

Implementation and Pricing

What is the recommended implementation approach?

Follow these steps:
1. Get started immediately with a knowledge hub and team of users
2. Define success metrics (e.g., time savings, improved deliverables) to evaluate your Narratize success
3. Scale gradually to additional hubs and teams, eventually unlocking whole portfolio intelligence

What is the pricing structure and investment required?

Narratize uses a pay-as-you-grow model. It costs $720 per user per year and $6000 per knowledge hub per year. Most of our customers create a hub for every product they have in the market and every new product they're actively developing.

What access and capabilities do individual users receive?

All users get access to a personal workspace, where they can work on projects, ideas, and early stage product concepts privately before they become official knowledge hubs shared with others in your company.

What customization and professional services are available?

Our team at Narratize loves working with you to create the best hub structure based on your team's ways of doing work. We're happy to provide custom agents, workflows, and templates from our team of AI engineers and narrative scientists as well as integrate with platforms and systems important to your work. Narratize is proud to offer enterprise discounts as we scale value across your organization.

What are the different licensing tiers and their respective capabilities?

Narratize offers different licensing tiers:
Individual: Dedicated workspace for professionals to brainstorm and work independently
Product Teams: Unlocks Product Knowledge Hubs™ for cross-functional collaboration, centralized knowledge, automated workflows, AI-assisted documentation, smart prompts, and integrations
Enterprise Product Portfolio Management (PPM): Provides strategic oversight for organizations managing multiple products, enabling cross-product insights, standardized practices, automated compliance tracking, portfolio visibility, market opportunity monitoring, risk mitigation, and advanced analytics

What is the recommended pilot approach to minimize implementation risk?

Organizations are recommended to start small with a Product-level rollout to validate success before scaling to the Enterprise PPM Tier. This low-risk mode allows teams to start small, validate success with a handful of teams, and expand gradually based on proven outcomes.

Success Metrics and Results

What business outcomes and metrics can we expect to achieve?

Narratize can:
Increase product documentation quality by up to 46%
Reduce time-to-market by up to 3x
Improve alignment and team collaboration during StageGate and Agile/Scrum product development lifecycles

How do we measure success and ROI from the platform?

Success is tracked through:
• Time saved during development and workflows
• Quality scores for deliverables and documentation
• Increased new market vitality index scores

Support and Onboarding

What implementation support and onboarding services are provided?

Narratize offers:
• Dedicated onboarding specialists
• Customized workflows and templates configured to your company's StageGate or Agile/Scrum product development process
• Seamless integration with internal and external systems
• Comprehensive training sessions for teams

Which industries and market segments currently use Narratize?

Narratize serves advanced manufacturing and technology companies across four key industry segments:
Manufacturing: Aerospace & Defense (including Boeing), Industrial Equipment & Machinery (including Baltimore Aircoil), Automotive & Heavy Equipment, and Consumer & Electronics Manufacturing.
Chemicals & Material Science: Specialty Chemicals (including KAO), Advanced Materials & Coatings, Plastics & Composites, and Flavors & Fragrances.
Medical Device Manufacturing: Medical Devices & Equipment, Diagnostics Equipment, and Life Sciences Tools (non-pharmaceutical).
Energy & Sustainability: Renewable Energy, Battery Manufacturing, Oil & Gas Process Engineering, and Industrial Water Treatment.
These industries rely on Narratize to accelerate product development cycles, preserve critical R&D knowledge, and streamline cross-functional collaboration in highly regulated environments.

Activation and Scaling

How does the platform scale as our organization grows?

Narratize is flexible and scalable, allowing organizations to:
• Start with team accounts
• Gradually scale to Enterprise PPM for managing portfolios
• Add custom-built integrations, agents, and workflows as needed

What are the next steps to implement Narratize?

Reach out to Narratize for a tailored onboarding plan, set up your first Product Knowledge Hub, and begin transforming your product innovation process today. Schedule your demo today.