Accelerate CPG Innovation

Turn Consumer Insights Into Market-Winning Products 4X Faster

Launch winning products before the trend window closes. Narratize coordinates global R&D and complex brand portfolios so innovation keeps pace with consumer demand.

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This visual shows how CPG manufacturers can accelerate innovation and new product development by connecting the chat, write, research, and evaluation features into a seamless workflow.. this will serve as the hero image for the CPG Industry page
Scattered, Siloed Knowledge

Stop Chasing Moving Consumer Targets with Scattered Knowledge

Consumer preferences change faster than your development cycles can respond. While competitors launch new flavors and formulations quarterly, your team spends weeks hunting for past research, reformulating from scratch, and translating technical capabilities into consumer benefits.

New products on a conveyor belt in manufacturing
Consumer Insights
Transform consumer insights into R&D roadmaps instantly
Market research data flows directly into formulation decisions without lengthy translation meetings
Formulation expertise
Access formulation expertise immediately
Find all successful strawberry formulations under 150 calories" returns actionable intelligence in seconds, not weeks
Regulatory Submissions
Generate regulatory submissions automatically
FDA documentation generates from verified ingredient data and testing results, eliminating compliance bottlenecks
Cross Functional Communication
Eliminate cross-functional miscommunication
Marketing understands technical constraints while R&D accesses unfiltered consumer feedback
Competitive Advantage
Discover competitive advantages automatically
Market gaps and formulation advantages emerge from comprehensive knowledge analysis
Coordinate launches
Coordinate launches without surprises
Manufacturing capabilities align with marketing promises because everyone works from verified product intelligence
Solution

Transform CPG Innovation with
AI-Powered Knowledge Intelligence

Every product gets its own AI-powered Knowledge Hub where consumer insights, formulation data, regulatory requirements, and competitive intelligence automatically organize into searchable strategic advantage.

Visual showing an idea moving from R&D to engineering to production to marketing to launch
consumer intelligence to R&D
Connect Consumer Intelligence to R&D
Query decades of market research in natural language, and receive proactive insights that keep you ahead of the competition.
formulation knowledge
Preserve Formulation Knowledge Forever
Your master flavorist's expertise becomes searchable intelligence that accelerates every future formulation.
Automated compliance
Accelerate Launch with Automated Compliance
Generate FDA submissions, nutritional labeling, and safety documentation from verified product data.
Market demands
Bridge Market Demands with Technical Reality
Marketing teams understand formulation constraints while R&D teams access real consumer feedback, not filtered interpretations.
Product launch
Orchestrate Perfect Product Launches
Coordinate packaging, claims validation, manufacturing specifications, and GTM timing. Every launch element aligns with actual product capabilities.
Competitive advantage
Build Competitive Advantage That Compounds
Historical knowledge becomes predictive intelligence. Past successes and failures inform future innovation paths while competitive gaps surface automatically.
AI for Product Innovation

Deliver Measurable Innovation Results

CPG innovation teams using Narratize report transformative gains across the product development lifecycle. Knowledge that once lived in scattered files and retiring scientists' heads now drives faster decisions, better products, and measurable business impact.

Faster time to market

30%

Faster innovation cycles for CPG companies.

using AI and GenAI.

Boston Consulting Group, 2025

Faster time to market

46%

Faster time-to-market

for Narratize customers using AI-driven innovation intelligence.

Data ingestion
Chemistry

50%

Improvement in R&D efficiency

for teams using AI to accelerate data analysis, reduce physical testing, and enable better decision-making.

Boston Consulting Group, 2025.

Launch

30%

More successful product launches

using AI predictive analytics.

Clarkston Consulting (2024, November).

Higher Patent Yields

Higher Patent Yields

AI boosts patent output and improves innovation efficiency —effects larger than those of traditional digital technologies.

Feng et al., 2025, QREF.

Every product launch accelerates.
‍
Every formulation improves.
‍
Every team operates with institutional intelligence that compounds over time.

Cross Functional Teams collaborating in a Narratize Product Knowledge Hub
Let's Talk

Start Transforming Your CPG Innovation Today

See how leading food and beverage companies accelerate time-to-market and turn consumer insights into winning products. Calculate your ROI in a personalized demo.

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