THE PLATFORM

The AI-Native System of Intelligence for NPD

Name: Cerebrum
Brand: Narratize

Powered by Cerebrum™

Narratize orchestrates the data across your systems and the knowledge in your experts' heads. Narratize's own Cerebrum engine turns it into intelligence that accelerates product development.

Schedule a Demo →See how it works

Built by Narratize's experts in narrative science and AI on decades of work with the world's most innovative teams.

How It Works

Every product gets a hub. Every hub makes your portfolio smarter.

Each product gets its own Product Knowledge Hub, where the whole cross-functional team contributes what they know. Every hub rolls up into portfolio-level intelligence — so the knowledge compounds across products, teams, and cycles.

One hub per product

Every product gets a dedicated Product Knowledge Hub where its full cross-functional team contributes.

Hubs roll up

Each hub feeds portfolio-level intelligence, so leaders see the whole picture in one place.

Knowledge compounds

Every product, team, and cycle adds to what Narratize knows — the intelligence grows over time.

Overview

Your knowledge in. Intelligence out.

Narratize pulls in everything you know, Cerebrum turns it into structured intelligence, and your teams put it to work — every answer traced to source.

Knowledge in

Systems of record

PLM, ERP, LIMS, QMS, BI — connected, never ripped out.

Experts & tacit knowledge

The reasoning and rationale that usually walks out the door.

External research

Peer-reviewed literature, patents, and domain intelligence.

Market signals

Competitive moves, customer needs, and regulatory change.

Cerebrum

The knowledge engine

01Ingest

02Organize

03Understand

04Surface

Delivered through

AgentsTemplatesWorkflowsResearchChat

Intelligence out

Source-traced answers

Ask anything across your product's knowledge — every answer cited.

Audit-ready documents

PRDs, stage-gate submissions, and dossiers in minutes.

Agent evaluations

Gap, readiness, red-team, and compliance checks on demand.

Decision intelligence

Stage-gate readiness and kill / go / expand calls, backed by evidence.

Knowledge & Memory

Narratize builds a memory for your entire NPD operation.

Most tools forget the moment you close the tab. Narratize accumulates knowledge across every layer of your operation, so context carries from one project, team, and cycle to the next.

User knowledge

What each person is working on, their decisions, and how they like to work.

Company knowledge

Your standards, processes, taxonomy, and the way your organization makes decisions.

Domain knowledge

The engineering, scientific, and regulatory expertise specific to your field.

Product & portfolio knowledge

Every product hub and how it rolls up into the full portfolio view.

Market & external knowledge

Competitive moves, customer needs, patents, literature, and regulatory change.

Orchestration

Connects every system you run — and captures what your experts know.

Narratize sits on top of the tools your teams already use, plus the homespun ones and the tacit knowledge in people's heads. Nothing gets ripped out, and finished work pushes back to your systems of record.

PLMERPQMSLIMSCRMMESSharePointMicrosoft 365ConfluenceJiraBI & warehousesPatents & regulatoryYour expertsTacit know-how

Connected through MCP-native integrations and document upload — meeting each system where it is. Nothing gets ripped out, and finished work pushes back to your systems of record.

Turn Intelligence Into Action

The Innovation Intelligence Toolkit.

Agents, templates, workflows, and chat — all running against your product's complete knowledge base.

AI Agents

Agents evaluate, verify, and draft.

15+ purpose-built agents run structured assessments across your hub — not generic chat.

Compliance Verification maps a design to ISA/IEC 62443; Red Team flags configuration risk.

AI Workflows

Your development process, mapped to your knowledge.

Configurable, stage-gate workflows that follow how your teams actually develop product.

Move a custom switchgear order from spec intake to submittal through your gates.

Chat

Answers from your complete knowledge base.

Ask your product's full knowledge base anything in plain language, and trace every answer back to its source.

"Have we built a 480V MCC for a coastal site?" → a cited answer.

Smart Templates

Templates turn knowledge into deliverables.

Industry-specific templates generate PRDs, technical data sheets, and regulatory submissions from accumulated knowledge in minutes.

Start a UL 508A submittal package — not a blank page.

Explore the Innovation Intelligence Toolkit →

Workflows

Custom workflows guide teams from idea to launch — generating the right knowledge at every stage.

Map your stage-gate process into Narratize, and every stage prompts the right work: the inputs to gather, the intelligence to generate, and the decisions to make before moving forward.

Map the stage.

Define each gate and what "ready to advance" means — the inputs, owners, and criteria for your process.

Generate & analyze.

Agents and templates produce the right deliverables and run the checks each stage needs, from the hub's knowledge.

Assign & advance.

Route work to the right people, capture decisions, and move to the next gate with a complete record.

Portfolio Intelligence

See your whole portfolio's knowledge in one place — and make stronger bets.

Every product hub rolls up into a portfolio view that answers across products, shows readiness at a glance, and gives leaders the evidence to decide where to invest.

Cross-hub answers

Ask one question and get answers drawn across every product hub at once.

Readiness at a glance

See which products are on track, stalled, or ready to advance through their next gate.

Stronger bets

Back go / no-go and investment calls with evidence from the full portfolio.

Implementation

Forward-deployed engineers configure Narratize to your stack.

Every engagement starts with a discovery phase that maps your systems to integration tiers — then we connect them, build your master tags and taxonomy, model your ontology, and tune Narratize to your stage-gate process.

Discovery maps your systems to integration tiers.

MCP-native connections, secure integrations, or document upload — meeting each system where it is.

We build your master tags, taxonomy, and ontology.

Your knowledge structure becomes the platform's structure, so insights surface instead of hide.

We train your people to build their own.

Role-based training and champion programs that drive adoption org-wide.